Lorena Diaz
CEO & Founder
I’m Lorena Diaz, an experienced marketing strategist and the founder of Avanti Verso Group. With a passion for guiding high-growth companies towards clarity and momentum, I founded Avanti Verso to help brands discover their purpose, articulate their story, and flourish in their markets. My background in product marketing and go-to-market strategy allows me to craft marketing initiatives that deliver tangible results, and I love working side by side with teams that are ready to take their brand to the next level.
Drawing inspiration from the Italian Renaissance—a period of rebirth, unprecedented creativity, and diverse thought—Avanti Verso is more than just a marketing consultancy. We are a movement that embraces growth, innovation, and the courage to reimagine what’s possible. Just as the Renaissance thrived by welcoming new perspectives, we believe true marketing success lies at the crossroads of imagination, strategic rigor, and diversity of ideas.
At Avanti Verso, our vision is simple yet powerful: to move forward in constant motion towards growth. Our name reflects our mission—”Avanti,” meaning “forward,” and “Verso,” meaning “toward.” We strive to be a catalyst for progress, helping businesses unlock their full potential. Just like the Renaissance reshaped the world through the convergence of new ideas, we aim to help brands find their unique voice, stand out in their markets, and grow in ways they never imagined possible.